Does social media go mainstream? - Begin with the Mark Borkowski ~ “In the Chair” Event
December 4th, 2007I had an inspiring evening last night, enjoyed a fascinating talk with the legendary publicist Mark Borkowski. The talk interviewed by Trevor Morris, who is one of the UK’s most senior PR practitioners and a Visiting Professor at the University of Westminster.The conversation was about Borkowski’s career and his thoughts on the current state of the media, PR and brand.What made me impressed is that Borkowski have said a ‘generation of PRs will die’ if they do not accept the new media.So, does social meida go mainstream?That is the main topic of this blog.At least, I believe that in the web 2.0 ear, it is unquestionable that PR will be more and more important.
